Shaping Words That Matter: Copywriting across industries.

Client
Artsy
GOAT
PatientPop
Role
Copywriter, Content Strategist

Services
Copywriting, SEO, Content Strategy

Compelling, results-driven bespoke copywriting services. From breathing life into artist biographies and crafting compelling lot descriptions for an auction house to building SEO-driven websites for medical providers from the ground up, my copywriting spans a diverse spectrum of industries. In the fast-paced world of e-commerce, I’ve developed content strategies that turn sneakers into stories, blending data with creativity. Whether overseeing teams of 120 writers or tailoring content to niche markets, my work transforms ideas into impactful narratives, ensuring every project is as unique as the audience it speaks to.

Clients often come to me to solve key challenges in building a cohesive brand voice, driving engagement, and scaling high-quality content effectively.

Inconsistent Brand Voice Across Channels Companies often struggle to preserve a consistent brand tone and voice across their website, social media channels, marketing campaigns, and internal communications, and, as such, risk diluting their brand identity and confusing their audience.

Low Engagement or Conversion Rates Even with quality products or services, messaging may fail to resonate with target audiences or simply isn't compelling enough for companies to convert, leading to missed opportunities in sales or engagement.

Scaling Content Production Without Losing Quality Clients with scaling up demands, such as launching new products, managing multiple platforms, or expanding into new markets, might find it hard to scale their content while maintaining clarity, creativity, and strategic alignment.

My strategy begins with deep audience research and a thorough understanding of pain points, and business and user needs. This shapes messaging that resonates across all touchpoints, ensuring tone, voice, and strategy are perfectly aligned. By leveraging AI, SEO insights, and data analytics, I craft compelling copy that drives measurable outcomes. Whether shaping a narrative arc, perfecting microcopy, or designing scalable content systems, my approach ensures every word reinforces brand identity and builds meaningful connections.

Artsy

Partnering with Artsy’s Auctions team, I brought artist legacies to life and transformed abstract practices into compelling, approachable narratives. Each biography celebrated the full spectrum of an artist’s career, while lot descriptions turned even the most complex works into stories that spoke to seasoned collectors and curious newcomers alike. With every word, I aimed to bridge the gap between art and audience, making the extraordinary accessible and ensuring each piece resonated with clarity and depth.

Goat Group

For GOAT, I crafted over 2,000 product descriptions, collaborating with the team to develop a cohesive product page strategy that ensured consistency across the platform. Each description went beyond surface details, spotlighting the real stories behind limited-edition collaborations while providing essential insights about the sneakers themselves. The result? Product pages that resonated with sneaker enthusiasts, combining storytelling with utility to create an experience as unique as the collections featured.

PatientPop

At PatientPop, I led a team of 120 writers and editors, building a streamlined system to create SEO-optimized websites for over 200 healthcare providers across the U.S. I developed an intake process that bridged teams across departments, making onboarding new clients seamless and efficient. To maintain quality and consistency, I created training programs for new writers and introduced an internal content system that kept everything on track. By focusing on SEO and patient-first storytelling, I helped providers connect with their audiences while standing out in a competitive digital landscape.

The results of my work go beyond words on a page—they translate into measurable impacts that elevate brands. Clients benefit from cohesive messaging that reinforces their identity across channels, fostering deeper audience connections. Engagement rates improve as copy is carefully crafted to drive action, whether it’s conversions, conversations, or loyalty. For growing businesses, scalable content systems provide consistency and efficiency without sacrificing creativity. Each project delivers not just polished copy but a more compelling and resonant brand presence.

Next project Designing Inclusive Customer Experiences: Air France

Paris