I have over a decade of experience crafting comprehensive digital solutions that drive deep engagement and lasting connections. I blend strategic content, UX design, and dynamic copy to bring your brand’s vision to life in powerful and accessible ways.

UX Writing & Content Design Leadership

As a leader in UX Writing, I transform complex digital experiences into intuitive journeys that put the user first. With a laser focus on clarity and impact, I design content that builds trust, reduces friction, and drives measurable results for your business. From crafting exhaustive content systems to integrating with design frameworks to leading content design workshops and mentorship programs, I ensure consistency and excellence at every level. My approach goes beyond words—creating systems that scale, empower users, and elevate your brand’s digital experience.

Air France

Built a comprehensive content system in Notion, streamlining workflows and aligning messaging across 40+ product teams.
Created bilingual (French and English) user-focused copy across web, mobile, kiosk, and email touchpoints.
Partnered with cross-functional teams to conduct user research, uncovering traveler insights that informed UX strategies and improved Air France’s digital interactions.

Yassir

Led a team of four UX writers and created a comprehensive Content System.
Embedded UX writing into product and design workflows to establish it as a core function within Yassir’s operations.
Conducted user testing and iterative processes to refine interactions, simplify complex tasks, and enhance usability, strengthening Yassir’s reputation in the MENA region.

alias (GOAT Group)

Crafted microcopy, onboarding flows, and in-app messaging to create a seamless, engaging seller experience.
Collaborated with designers and product teams to ensure the app launch was intuitive and empowering, equipping sellers with the tools and insights needed for global success.
Delivered UX-focused copy that bridged the gap between functionality and storytelling, enhancing the user journey and app usability.

Content Writing & Strategy

With a deep understanding of your audience and goals, I build content strategies that make your brand stand out. My work informs, engages, and converts. Blending creativity with data, I ensure each piece serves a purpose—from blogs and thought leadership to SEO-optimized articles. Let’s craft authentic, impactful messaging that positions your brand as an industry leader ready for long-term growth.

PatientPop

Launched over 300 websites, refining user experiences with data-driven content strategies and close collaboration with product and UX teams.
Managed and mentored a team of 120+ freelancers, implementing onboarding and training processes to maintain consistent quality across all content.
Developed SEO-driven strategies that boosted online visibility for 200+ medical practices.

Kirkus Reviews

Edited and refined 70–120 literary reviews weekly, ensuring high editorial quality standards and meeting strict deadlines.
Managed a team of 60+ freelancers, implementing workflows to streamline processes and maintain consistent output.
Curated user-generated content and built relationships with authors and publishers, fostering collaboration and amplifying diverse voices in the literary space.

Verishop

Shaped Verishop’s brand voice as a founding team member, creating style guides for consistency across fashion, home, beauty, and other categories.
Partnered with internal teams and external partners to craft product pages that combined SEO optimization and inspiring storytelling.
Designed content strategies that integrated UX, editorial, and SEO standards.

Empathy

Authored compassionate and practical guides on topics such as "Your Guide to Burial Plots" and "Canceling Your Loved One’s Credit Cards," addressing sensitive issues with care and clarity.
Focused on user-centered content that resonated with individuals during life’s most challenging moments, driving trust and engagement.

Use All Five

Collaborated with the CEO and design team to craft web content that brought the brand’s vision to life, reflecting core values across all pages.
Partnered on strategy and design to create engaging web experiences aligned with Use All Five’s identity.
Delivered high-impact content that connected with users, making the brand’s unique offerings memorable and compelling.

Brand Strategy

It’s more important than ever to create lasting and meaningful connections with leads and customers. I’ll help you shape your brand’s DNA and design 360-degree campaigns that engage and resonate with clear, consistent messaging across content initiatives and communications. I’ll go beyond the basics, positioning your brand for growth, loyalty, and long-term relevance.

21st Century Fox

Led the launch of a broadcast channel’s streaming platform.
Reinforced the channel’s identity and elevated its presence.
Contributed to branding and positioning discussions.

Redscout

Guided the repositioning of a major entertainment client’s corporate website.
Led collaborative workshops and strategic discussions.
Delivered a refreshed and engaging web presence.
Positioned the client as an industry leader.

Copywriting

I use words to cut through the noise and leave readers with a feeling. As a versatile copywriter, I adapt to any industry. My approach emphasizes word economy, delivering concise, compelling copy to make your brand unforgettable—whether in digital ads, landing pages, or email campaigns. When you need messaging that disrupts, engages, and elevates your brand, I’m here to make it happen.

Kilian

Revitalized Kilian’s Instagram presence with bold campaign copy that engaged a global audience and strengthened the brand’s digital identity.
Crafted daily copy for curated collections, transforming everyday items into luxurious, must-have treasures for shoppers.
Built strong emotional connections with followers, enhancing Kilian’s storytelling and brand loyalty.

eBay

Developed long-form video content for the marketplace, combining storytelling and practical advice to enrich the buyer experience.
Produced engaging videos that connected buyers with unique finds, sparking excitement and increasing marketplace engagement.
Enhanced eBay’s content strategy by blending compelling narratives with visual storytelling to amplify user engagement.

GOAT

Wrote over 2,000 sneaker product descriptions, showcasing unique features and stories to inspire collectors and build excitement around sneaker culture.
Delivered SEO-optimized copy that boosted visibility and enhanced the shopping experience for sneaker enthusiasts.
Played a pivotal role in creating a narrative-driven user journey that resonated with GOAT’s audience and strengthened brand loyalty.

Artsy

Authored exhibition reviews, artist bios, and lot descriptions, enriching readers’ understanding of and engagement with the art world.
Created compelling, SEO-friendly content that inspired audiences and deepened their appreciation for art and design.
Helped bridge the gap between audiences and art, making it accessible and captivating for all.

Phillips

Crafted artist biographies and lot descriptions that highlighted each piece's emotional and narrative value, connecting buyers with artwork in meaningful ways.
Enhanced the auction experience by combining storytelling with strategic copywriting to inspire trust and excitement.
Transformed traditional art sales into memorable experiences by fostering deeper connections between collectors and their acquisitions.

Forever 21

Localized product descriptions for the French Canadian market, tailoring content to cultural nuances while maintaining the brand’s identity.
Created copy that educated shoppers and simplified purchasing decisions, enhancing user experience and driving sales.
Used SEO-optimized language to ensure discoverability and relevance in the French Canadian market.

Together, we’ll build data-driven strategies that resonate with your audience and deliver measurable impact at every touchpoint.

Let’s work together michaelvalinsky@gmail.com

Paris